Posted by on 14 September, 2011
Whether your business is old or new, you marketing should be dynamic and timely. And for most starters, small business marketing often mean cold calling potential customers and making walk-in buyers very satisfied. But are these small business marketing ideas still efficient in this day and age? Or is the campaign to invite new clients changed to the Internet.
Compounding to the challenge is that, these days, the business magazines, newspapers, Internet and even your email Inbox are full of small business marketing ideas from just anybody. It?s very easy for a entrant business man or woman to feel lost in these barrages of small business marketing views, advices, strategies, etc. So let me share to you more focused strategies that undertake one important small business marketing strategy: Internet marketing.
Six Top Ideas for Internet Marketing
1.? Pay Per Click Marketing (PPC)
For an Internet-savvy entrepreneur, Pay Per Click marketing proves to be a effective business marketing method. However, entrepreneurs employing Pay Per Click should have a clear understanding of what they?re doing or their cost per conversion can obliterate their promotional budget. That means vital to a successful Pay Per Click advertising campaign is steadfast oversight.
2.? Search Engine Optimization (SEO)
Unlike Pay Per Click advertising, Search Engine Optimization don?t show immediate effects but a lasting prospect is possible. On average, 75% of a business website?s traffic come from organic search engine queries. Remember that search engines wouldn?t mind your advertising money. What they look into is the SEO techniques you had in place What are important are the SEO strategies that you employed on your site.
3.? Public Relations (PR)
If there?s one thing that can make or break any small business marketing ideas, it?s public relations. Perfecting your offline and your online PR campaign is a very good way to create awareness, authority, trust, and loyalty to your business. PR Wire, and online PR platform, knows this fact and thus provides business marketers a centralized platform to do online PR.
4.? Twitter and Facebook Places
Adding to the micro blogging and the syndication ability of Twitter and Facebook are their new free service to all business marketers: the Twitter and Facebook Places. This application lets you integrate your Tweets and Facebook posts to display a map where your business is located.
5.? Online Business Directories
Today, people are ready to junk yellow pages in favor of the more interactive online business directories to find local businesses. If your business is not listed on several online business directories, then it means you?re losing on a lot of small business marketing ideas. You should worry if your head of marketing don?t know about online directories like Brigtlocal.com.
6.? Online Word of Mouth
And the last small business marketing strategy that?s raking in more profit is online word of mouth. This includes glowing customer reviews on online directories, blogs, and social media sites. Seventy percent of future customers trust online reviews; ReviewBiz from Brightlocal.com can help you gain shining online customer review to jump start your online word of mouth.
I know that was a lot of online small business marketing ideas to study. In fact, the negative side to all these online marketing ideas is that they can be extremely time consuming to implement. But I didn?t come to solve your marketing problem only to bring another problem. I also came with another solution. Services like BrightLocal can help you streamline your marketing operations, saving you precious time and money.
In closing, small business marketing ideas such as online directories, etc. are a potent way to gather more local customers. These tried & trusted methods are here to stay, and your business will be at a loss if you don?t have these ideas in place.
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Source: http://www.danielhoz.com/?p=470
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