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BEIJING, July 20 (Xinhua) With the increasing standard of living, the needs of five levels of Maslow?s theory more and more consumer awareness, and is constantly engaged in the reality of the interpretation of . Consumer demand and the level of consciousness improved, so that they provide satisfaction for the product requirements become more and more, therefore, how to effectively meet the consumer?s hierarchy of needs and accurately convey to consumers the value of the product, companies gain a competitive advantage has become an important direction. In recent years, mobile phones have increasingly emphasized the value of the consumer, as Changhong launched high-end mobile phones this year?s blockbuster series Jin Changhong series mobile phone concept from the brand and product details and other aspects of the full interpretation of the consumer demand for values ??in mind.
early as 5000 years ago, Shang and Zhou dynasties, thousand-mile vision of the legend was widely sung the world, how can information on ancient China continue to pursue diligently working people. Today, as society advances, the rapid development of communications technology, clairvoyance, ears had not a legend, but a tangible, visible reality. Although,cristian louboutin signature cork, the phone?s functions has become so complicated, but the most basic communication needs of people still do. Only when this most basic use of the value of communication have been fulfilled, other levels of need are likely to become the new incentives.
Jin Changhong phone and initiated a new series of pragmatism, a return to the phone the most basic level, regardless of the call or information than the ordinary mobile phone functions are more practical, durable, easy to use. It meets the bottom of Maslow?s hierarchy of needs in the most basic physical needs of human nature, that cell phone ? extension of human organs. The 2010 series of mobile phone version of the application of good financial Chang Yi Technology software, dial-up experts, a variety of ways to search for contacts, dial a telephone number that automatically searches to speed up dial-up speed. SMS Expert, vocabulary natural association,christian louboutin thigh high boots, accelerated text input; handwriting easy text entry; message number to retrieve, send cards, convenient and quick. The minimum capacity phone book, SMS capacity, the basic call recording capacity than in 5000.
consumer groups asking for protection of their own safety, get rid of the cause of the threat and loss of property, to avoid the invasion of occupational diseases, to prevent information leaks and other needs. Pursuit of the whole organism is a safe,giuseppe zanotti snakeskin-embossed t-bar platform sandals, avoid dangerous mechanism, or even science and philosophy of life is to meet the security needs are seen as part of Jin Changhong 2010 dual-core version of stealth technology, information security, VIP access through the invisible, that the phone book, message encryption, red black set, SOS one button for help,christian louboutin satin pumps, anti-theft tracking, remote control, to meet consumer demand at this level.
individuals are part of society, between people, groups and between groups, we need to communicate and exchange, everyone wants to get members of the group care, hope to have a harmonious environment, but also want the group to find their own sense of belonging. Jin Changhong advanced mobile phone product positioning and business, government and other social elite groups positioned in line with the mainstream crowd eager sense of belonging to consumer demand. The Jin Changhong series phones each product details and feature set is certainly not around the Everyone wants a stable social status, requiring an individual?s ability and achievements of social recognition. They want to rank, prestigious, respected by others, and highly reliable. Phone has not developed to the people as a simple communication tool, it is more a status symbol, a great taste and content of the mobile phone users can bring a high level of experience, and this part, we can see as to the value of consumers to enjoy nature, that consumer sentiment, aesthetic, or other sensory pleasure and experience.
Jin Changhong first concept in their positioning and fit the consumer?s psychological desire to be respected. We see that the series of mobile phones in case the choice of materials are mainly used in zinc alloy, titanium, carbon fiber, while the process of continuous improvement mainly in the 18 high-light tunnel baking process, mechanical drawing, laser laser carving, metal electroplating. Good industrial design, aesthetics technology, a combination of classic fashion for Jin Changhong series phone technology has become the most prominent works of art, kept in highlighting the user?s unique taste, wherever he went,christian louboutin shelly leather pump sale, even into the spotlight, hot topic.
and self-realization is the realization of personal goals, aspirations, develop their individual capacities to the maximum extent, commensurate with their ability to complete and all the things needed. The need for self-realization in the efforts to achieve their potential, to make themselves more and more and we expect to become their own characters. Jin Changhong Series mobile phone has been promoting the ambitious and enthusiastic positive attitude to life is a constant reminder to those still struggling, still ahead of the people toward their own goals to achieve their firm?s value. The Jin Changhong green phone call, the antenna at the end of the healthy home design and long battery life of power is the most faithful of each backing a striver, a perfect companion for their success on the road.
consumer demand for mobile phones can not do without the five of Maslow?s hierarchy of needs, while only meet consumer demand for these five levels to a greater extent to create more value for consumers.
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