Microsoft Needs Windows Phone 7 ? Not WP8 ? To Win Significant Mobile Market Share

Microsoft's rebooted mobile OS, Windows Phone 8, arrives in a matter of weeks -- so it's a case of Windows Phone 7 is dead, long live Windows Phone 8 right? Not so fast. WP8 is certainly Microsoft's new weapon of choice for competing in the smartphone space -- with no further OS updates planned for WP7 beyond the customizable homescreen in the 7.8 release -- but the older of the two WP siblings could still have a vital role to play in helping Redmond gain significant marketshare.

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